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Today we are here to talk about multiple offers, and the best way to use them to your advantage. We have found that a “Coming Soon” site for your home will build a ton of momentum in the marketplace, and give you a better chance at multiple offers.
Psychology has proven that most people will feel more comfortable making an offer on a home if somebody else has already made one. That’s what we want to do with your home, so that on the first open house, we get multiple offers.
One thing we want to mention to you is that syndication is tricky. The truth is you’ve got buyers on Zillow, buyers on Realtor.com, and buyers on dozens of other sites. You don’t know who will see the home, or when. If you hold the listing back and build it up to the first open house, you have a very good chance of attracting multiple buyers that are interested.
We have gotten multiple offers on over 30% of the listings we’ve sold this year, and it’s because we have taken the time to promote homes on our coming soon website.
If you have any questions for us about our coming soon program, or anything about real estate in general, feel free to give me a call or send me an email. I look forward to hearing from you!